Be A Rebel. Spark The Unforgettable.
Bold Strategies • Unique Partnerships • Smart Growth
Ignite Your Business Goals
...WITHOUT FULL-TIME OVERHEAD.
Great businesses don’t always need more resources. Sometimes, they need the right spark.
That’s why I created Rebel Spark.
I partner with brands, agencies, startups, and emerging businesses at moments when experienced leadership, strategic perspective, and a clear path forward can make the biggest difference.
I bring decades of experience across marketing, brand strategy, sponsorships, licensing, product innovation, and business strategy to help uncover opportunities, solve complex challenges, and accelerate growth.
Sometimes that means stepping in as a fractional CMO. Other times, it means shaping a brand or growth strategy, developing the right partnership, bringing a new idea to market, or helping a team unlock the potential of an opportunity.
There’s no one-size-fits-all formula. Rebel Spark brings the experience, connections, and entrepreneurial energy to help turn possibility into progress.
Betsy Drewniak
Founder & CEO, Rebel Spark
Bold Strategies
Powerful Alliances
Enduring Growth
Our Expert Services
Fractional Marketing Leadership
Fractional Marketing Leadership
Fractional Marketing Leadership
CMO services, marketing strategy and planning, brand positioning and messaging, customer acquisition and retention strategies, and team leadership and agency management.
Licensing & Brand Partnerships
Fractional Marketing Leadership
Fractional Marketing Leadership
Licensing strategy development, brand extension opportunities, partnership negotiations, new revenue stream identification, and relationship management.
Strategic Development
Fractional Marketing Leadership
Growth strategy, business planning, market expansion, competitive analysis, and strategic partnerships and alliances.
Sponsorship Strategy & Sales
Sponsorship program development, partner identification and outreach, revenue generation strategies, asset valuation and packaging, and activation planning and execution.
Product Development
Product Development
New product ideation, market opportunity assessment, go-to-market strategy, commercialization planning, and cross-functional project leadership.
Ad Agency Support
Product Development
Agency leadership and consultation, client strategy development, pitch and proposal support, business development initiatives, and white-label strategic services.